Few stories illustrate the cultural revolution in modern football better than the tale of Jimmy Greaves, who has died at the age of 81.
As a prodigiously talented teenage star at Chelsea, he still had to work summer shifts at a steel plant to pay the bills after the end of the football season.
In 1961, when he moved from AC Milan to Tottenham Hotspur - in (then) the most expensive transfer deal in soccer history - he still found himself living in a Dagenham council house with his in-laws.
And when he was still playing top-flight football at West Ham into the Seventies, he would think nothing of drinking until 2am on the eve of a big match.
All of which may be beyond belief to anyone in the modern game.
Yet what remains as true today as it did back then is that Jimmy Greaves is one of the greatest sporting talents this country has ever seen.
Jimmy Greaves' (pictured with his wife in 1965) haul of 357 goals in 516 games has never been equalled in the top tier of English football.
He was the youngest player to score 100 goals
The statistics speak for themselves. His haul of 357 goals in 516 games has never been equalled in the top tier of English football.
He was the youngest player to score 100 goals.
He was the leading goalscorer in the First Division for a record six seasons. On top of all that, he would score on his debut wherever he went.
Yet he is remembered chiefly for three things: his omission from England's World Cup-winning side in 1966, his subsequent alcoholism and his catchphrase: 'It's a funny old game.'
Like so much else in the life of James Peter Greaves, the popular myth was never quite right.